Working With Dan
"I had the great pleasure of working with Dan during my time with EverythingBenefits. He is an accomplished Marketer who understands how to put processes in place that maximize and accelerate revenue growth for medium-size businesses. The absolute definition of a team player, Dan is extremely effective at working and guiding members of the Marketing Team as well as cross-functionally with BDR's, AE's, Alliance Managers, and Support team members on a variety of projects."
Peter Carille, MBA
Digital Marketing
Vision for CEO Warrior
✅ Build an automated, high-converting Marketing engine that harmonizes with Sales’ objectives.
✅ Leverage data-driven lead generation strategies that result in hotter and more qualified opportunities.
✅ Strengthen brand authority and awareness with messaging and campaigning that resonates with targeted profiles.
Core Skills
Growth-Driven Marketing Strategy
- Develop & execute multi-channel marketing campaigns that drive brand dominance & revenue.
- Craft data-driven strategies that align with mission for business transformation
High-Impact Lead Generation
- SEO & SEM Mastery – Optimize digital presence & dominate search rankings.
- Email & SMS Automation – Drive conversions with segmentation & lead nurturing.
- Paid Social & PPC Strategy – Maximize ROI across Meta, Google, LinkedIn & beyond.
Advanced Marketing Automation & CRM Optimization
- HubSpot Super Admin – Build streamlined, lead-scoring & nurturing workflows.
- Data Analytics & KPI Dashboards – Leverage insights to refine high-converting campaigns.
- Conversion Rate Optimization (CRO) – Ensure every touchpoint turns leads into customers.
Brand Authority & Market Positioning
- Content & Social Strategy – Develop thought leadership that engages & converts.
- Video & Storytelling Marketing – Craft compelling narratives that build brand loyalty.
- Brand Messaging & Reputation Management – Ensure consistency across all platforms.
Performance & ROI Optimization
- Marketing Budgeting & ROI Analysis – Optimize spend for max impact.
- Data-Driven Strategy Execution – Continuous testing & refinement for sustained growth.
- Competitive Market Analysis – Stay ahead of trends & competitors in the home services coaching space.
Lead generation has increased by 18%, and user engagement has increased by 62% through strategic web, social, and email marketing.
Built and executed a multi-channel strategy, leading to $4M in revenue growth and franchise expansion.
